Case Study: Countering Soaring Healthcare Costs through Reference Based Pricing
Published May 28, 2024

The Challenge: A construction company found itself grappling with an imposing 18% health insurance renewal, marking the third consecutive year of double-digit increases. Faced with the escalating costs, the company recognized the urgent need for strategic action to mitigate the financial strain. Their goal was clear: to curtail healthcare expenditures by 15% while retaining their health insurance plan.
The Solution: Newfront Senior Vice President Paul Martinez recommended a strategic move to counter soaring healthcare costs by transitioning the construction company from a conventional BUCA (Blue Cross Blue Shield, UnitedHealthcare, Cigna, Aetna) health insurance plan to a more innovative Reference Based Pricing (RBP) model. Unlike the BUCA plan, which reimbursed healthcare providers at rates exceeding 250% of Medicare, the RBP plan offered reimbursement at a more reasonable range of 140-175% of Medicare rates. This shift effectively slashed claims costs and drastically reduced premium expenses for the company.
The Results: The resultant savings were substantial - $1.75M, enabling the company to offer a remarkable benefit: a FREE health plan to its employees, a feat previously deemed unattainable. This transformation not only alleviated financial burdens on the company but also employees by providing them with a valuable and cost-effective healthcare option. Additionally, their first-year renewal under RBP called for a 10% decrease.
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